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IT’S COMPETITION TIME!

COMPETITION NOW CLOSED UNTIL 2024.

FOLLOW @JamesonHOSTS FOR UPDATES

The Jameson Black Barrel Bartender Series cocktail competition has been designed to help you develop your personal brand online, enhance your social media pressence and raise your global profile!

What’s the grand prize? We thought you’d never ask!

It’s an all expenses paid trip for 3 x global winners, to the famous Midleton Distillery in Ireland, home of Jameson Black Barrel Irish Whiskey, along with 100+ members of our global bar community, to attend the ‘Jameson HOSTS Global Summit‘.

Oh, and €1,000 cash spending money!

Like what you read? Scroll down to find out more..

WHATS INVOLVED?

HOW TO ENTER

THE CHALLENGE

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– Design a cocktail that accentuates the unique flavour profile of Jameson Black Barrel.

– Tell us what it is that makes Jameson Black Barrel a premium liquid, and why it works so well as the base spirit for a quality cocktail.

– Next, blend together your creativity, cocktail design and flavour analysis with your personal brand ID, using everything you have learned from the educational video series to create an engaging and impactful 1 minute video that brings your personality to life and shows us who you are!

TO ENTER:

1. Film yourself presenting your cocktail in a 1 minute (portrait) video and post it to your instagram account, using our competition hashtags: #JamesonBartenderSeries2023 #Competition #Bartenders #JamesonBlackBarrel

2. Ensure your Instagram account is public so we can see your video until Monday July 10th 2023.

3. Upload your high quality video to a file sharing site (e.g. wetransfer.com) and and share the link with us via the entry form below so that we can download and view your video.

4. Complete the entry form below, ensuring you include a link to your downloadable video and agree to our terms & conditions here.

5. Follow @JamesonHOSTS (IG) for all competition updates.

JUDGING CRITERIA:

  • Drink concept & presentation (40)
  • Brand ID integration (30)
  • Video production integration (30)

Max Points Available: 100

Build your own personal brand

THE EDUCATION SERIES

So, you understand ‘The Challenge’ and you want to prepare for your submission in May.

Next, you should review the 9 short videos we have created in collaboration with @cocktailman and @fabio.creative to help you improve your social media pressence and raise your global profile.

Topics covered:
– Personal Branding
– Set-up & Presentation
– Bringing Value
– Video & Audio
– Plot Types
– Lighting
– Planning & Strategy
– Software
– Speaking with Expression

Where can you see these videos?

Check out our dedicated HIGHLIGHT over @JamesonHOSTS (IG) from May 22nd 2023

Some of the videos are accompanied by indepth supporting documents, created by @cocktailman. Please download below now!

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COMPETITION

IMPORTANT INFORMATION

1. This competition is open to all countries/markets except for the USA due to legal contraints. We apologise for any inconvenience that this may cause to our US friends.

2. You must be a bartender/mixologist who has or is currently working professionally within the drinks industry to enter this competition.

3. If using other spirit based products, we encourage you to use any of the Pernod Ricard portfolio products, otherwise such products must be referred to generically (omitting brand names and any branded visual references) e.g. vodka, rum etc in non-branded bottles.

4. This is a virtual competition so no taste testing will take place. Our judging panel will use their extensive knowledge of mixology to asses submissions from each entrant.

5. All video submissions containing language must either be in the English language or contain English subtitles.

6. Unsuccessful entrants will not be notified directly. Please refer to @JamesonHOSTS (IG) for competition updates

7. You can review our full terms & conditions here.

Complete this form to enter

ENTRY FORM

For more information please consult our Online Privacy Policy.

    I confirm I have read and understand the terms and conditions Terms & Conditions document

    * Your information may be used by Irish Distillers International Ltd and made available through us to any other entities of the Pernod Ricard Group to provide you with news and promotional information about Jameson. At any time, you can exercise your right of access, rectification, erasure, restriction, portability, objection or withdraw your consent at any time without affecting the lawfulness of processing based on your consent before withdrawal by contacting us at idpr-privacy@pernod-ricard.com. You also have a right to lodge a complaint with the Supervisory Authority. For more information, please consult our Online Privacy Policy.

    MEET THE JUDGES

    DANIL NEVSKY

    Danil Nevsky AKA @cocktailman is rated #3 most influential in the hospitality industry 2022 and recently won the award for Best Social Media Account at the Bartender’s Choice Awards 2023. Dan is also founder & CEO of Indie Bartender, a company solely committed to elevating the bar industry by supporting professionals, one at a time.
    Dan will be responsible for helping entrants to define their personal brand identity and judging entries.

    danil nevsky
    MEET THE JUDGES

    ANNA SEBASTIAN

    With a career spent at some of London’s best hotel bars (The Savoy, Artesian at The Langham), Anna Sebastian (@annasebastian3) was voted #24 most influential in the hospitality industry 2022 and is now a hospitality consultant and advocate for women’s progression within the hospitality industry through her platform, Celebrate Her.
    Anna will be responsible for assessing entrants performance and Jameson Black Barrel cocktails.

    anna sebastian v2
    MEET THE JUDGES

    FABIO CICCARELLI

    Fabio Ciccarelli (fabio.creative), originally from Italy, has spent almost a decade working in top-tier cocktail bars in Ireland, Spain, and Italy, gaining a great deal of knowledge about the hospitality industry along the way. In 2020, he refocused his efforts on establishing Drink In, a multi-platform hub for drink education and beverage brand development.
    Fabio will be responsible for helping entrants to craft their best video entry as well as judging entries.

    fabio ciccarelli v2
    CHECK OUT OUR 2022 WINNERS FOR INSPIRATION

    ALL YOU NEED TO KNOW

    JAMESON BLACK BARREL

    A tribute to the cooper’s method of charring barrels. Charring is an age-old method for invigorating barrels, but these days we use double charred barrels by choice rather than through necessity.

    Matured in a combination of American oak, sherry casks and double charred bourbon barrels, Jameson Black Barrel is a blend of ‘small batch’ grain and traditional Irish Pot Still whiskeys.

    Time spent maturing in these barrels lends this whiskey intensified notes of vanilla sweetness and caramel, alongside toasted wood, fruit, and warm spice.

    The Whiskey

    A complex blend of whiskeys, with some noteworthy component parts:

    • A unique small batch grain whiskey, distilled only one week per year.
    • Blended with a higher proportion of Irish Pot Still whiskey, adding a robust creamy finish.
    • Matured in a combination of American oak, Spanish Sherry Cask and Double Charred Bourbon barrels.

    TASTING NOTES

    NOSE

    Butterscotch & creamy, toffee fudge aroma.

    TASTE

    Nutty notes with spice & vanilla sweetness.

    FINISH

    Rich & intense toasted wood and vanilla

    AWARDS

    RECENT
    NOTEWORTHY ACCOLADES

    Black Barrel is the trade up whiskey, for elevated drinks moments… but ‘showing off’ or ‘being exclusive’ have never really been our style. The drinks and the setting may be super premium, but the moment is still about real authentic connections.

    Black Barrel takes the occasion One Step Further… allowing you to trade up, without changing who you are. Super Premium, but still without the pretense.

    And of course, there’s the Taste, we went One Step Further to create.
    Another level of smoothness, delivered in every bottle, in every sip, and in every cocktail.

    But don’t take our word for it.
    Over the past year, Jameson Black Barrel has received almost 20 awards, some of which we’ve included below.

    isc silver copy aspect ratio 16 9
    isc doublegold copy aspect ratio 16 9
    2021 design and packaging masters gold medal aspect ratio 16 9
    2021 usc 93 points jameson black barrel aspect ratio 16 9
    2021 usc tried and true award jameson black barrel aspect ratio 16 9

    FAQs

    How do I enter the competition?

    Please refer to the ‘HOW TO ENTER‘ section of our site for full details.

    How will video submissions be scored?

    Working with our 3 independant judges, we will score each entry according to the below judging criteria:

    • Drink concept & presentation (40)
    • Brand ID integration (30)
    • Video production integration (30)

    Max Points Available: 100

    Where will I find comeptition updates?

    Follow us @JamesonHOSTS for all updates/announcements.

    Will I receive feedback based on my submission?

    No, we anticipate too many entries to be in a position to provide individual feedback.

    Can I use other branded products in my entry video?

    If using other spirit based products, we encourage you to use any of the Pernod Ricard portfolio products, otherwise such products must be referred to generically (omitting brand names and any branded visual references) e.g. vodka, rum etc. in non-branded bottles.

    What video orientation should I shoot my video in?

    Please shoot in PORTRAIT.

    What countries/markets is this competition open to?

    All countries/markets with the exception of the USA due to legal constraints.

    Sorry to all our US friends!

    I have never worked in the drinks industry professionally but I like making cocktails at home, can I enter this competition?

    Sorry, you must be a bartender/mixologist who has or is currently working professionally within the drinks industry to enter this competition.

    Please note that proof may be required should your Round 1 entry be successful.