IT’S COMPETITION TIME!
COMPETITION NOW CLOSED UNTIL 2024.
FOLLOW @JamesonHOSTS FOR UPDATES
The Jameson Black Barrel Bartender Series cocktail competition has been designed to help you develop your personal brand online, enhance your social media pressence and raise your global profile!
What’s the grand prize? We thought you’d never ask!
It’s an all expenses paid trip for 3 x global winners, to the famous Midleton Distillery in Ireland, home of Jameson Black Barrel Irish Whiskey, along with 100+ members of our global bar community, to attend the ‘Jameson HOSTS Global Summit‘.
Oh, and €1,000 cash spending money!
Like what you read? Scroll down to find out more..
HOW TO ENTER
THE CHALLENGE
– Design a cocktail that accentuates the unique flavour profile of Jameson Black Barrel.
– Tell us what it is that makes Jameson Black Barrel a premium liquid, and why it works so well as the base spirit for a quality cocktail.
– Next, blend together your creativity, cocktail design and flavour analysis with your personal brand ID, using everything you have learned from the educational video series to create an engaging and impactful 1 minute video that brings your personality to life and shows us who you are!
TO ENTER:
1. Film yourself presenting your cocktail in a 1 minute (portrait) video and post it to your instagram account, using our competition hashtags: #JamesonBartenderSeries2023 #Competition #Bartenders #JamesonBlackBarrel
2. Ensure your Instagram account is public so we can see your video until Monday July 10th 2023.
3. Upload your high quality video to a file sharing site (e.g. wetransfer.com) and and share the link with us via the entry form below so that we can download and view your video.
4. Complete the entry form below, ensuring you include a link to your downloadable video and agree to our terms & conditions here.
5. Follow @JamesonHOSTS (IG) for all competition updates.
JUDGING CRITERIA:
- Drink concept & presentation (40)
- Brand ID integration (30)
- Video production integration (30)
Max Points Available: 100
THE EDUCATION SERIES
So, you understand ‘The Challenge’ and you want to prepare for your submission in May.
Next, you should review the 9 short videos we have created in collaboration with @cocktailman and @fabio.creative to help you improve your social media pressence and raise your global profile.
Topics covered:
– Personal Branding
– Set-up & Presentation
– Bringing Value
– Video & Audio
– Plot Types
– Lighting
– Planning & Strategy
– Software
– Speaking with Expression
Where can you see these videos?
Check out our dedicated HIGHLIGHT over @JamesonHOSTS (IG) from May 22nd 2023
Some of the videos are accompanied by indepth supporting documents, created by @cocktailman. Please download below now!
IMPORTANT INFORMATION
1. This competition is open to all countries/markets except for the USA due to legal contraints. We apologise for any inconvenience that this may cause to our US friends.
2. You must be a bartender/mixologist who has or is currently working professionally within the drinks industry to enter this competition.
3. If using other spirit based products, we encourage you to use any of the Pernod Ricard portfolio products, otherwise such products must be referred to generically (omitting brand names and any branded visual references) e.g. vodka, rum etc in non-branded bottles.
4. This is a virtual competition so no taste testing will take place. Our judging panel will use their extensive knowledge of mixology to asses submissions from each entrant.
5. All video submissions containing language must either be in the English language or contain English subtitles.
6. Unsuccessful entrants will not be notified directly. Please refer to @JamesonHOSTS (IG) for competition updates
7. You can review our full terms & conditions here.
ENTRY FORM
For more information please consult our Online Privacy Policy.
DANIL NEVSKY
Danil Nevsky AKA @cocktailman is rated #3 most influential in the hospitality industry 2022 and recently won the award for Best Social Media Account at the Bartender’s Choice Awards 2023. Dan is also founder & CEO of Indie Bartender, a company solely committed to elevating the bar industry by supporting professionals, one at a time.
Dan will be responsible for helping entrants to define their personal brand identity and judging entries.
ANNA SEBASTIAN
With a career spent at some of London’s best hotel bars (The Savoy, Artesian at The Langham), Anna Sebastian (@annasebastian3) was voted #24 most influential in the hospitality industry 2022 and is now a hospitality consultant and advocate for women’s progression within the hospitality industry through her platform, Celebrate Her.
Anna will be responsible for assessing entrants performance and Jameson Black Barrel cocktails.
FABIO CICCARELLI
Fabio Ciccarelli (fabio.creative), originally from Italy, has spent almost a decade working in top-tier cocktail bars in Ireland, Spain, and Italy, gaining a great deal of knowledge about the hospitality industry along the way. In 2020, he refocused his efforts on establishing Drink In, a multi-platform hub for drink education and beverage brand development.
Fabio will be responsible for helping entrants to craft their best video entry as well as judging entries.
JAMESON BLACK BARREL
A tribute to the cooper’s method of charring barrels. Charring is an age-old method for invigorating barrels, but these days we use double charred barrels by choice rather than through necessity.
Matured in a combination of American oak, sherry casks and double charred bourbon barrels, Jameson Black Barrel is a blend of ‘small batch’ grain and traditional Irish Pot Still whiskeys.
Time spent maturing in these barrels lends this whiskey intensified notes of vanilla sweetness and caramel, alongside toasted wood, fruit, and warm spice.
The Whiskey
A complex blend of whiskeys, with some noteworthy component parts:
- A unique small batch grain whiskey, distilled only one week per year.
- Blended with a higher proportion of Irish Pot Still whiskey, adding a robust creamy finish.
- Matured in a combination of American oak, Spanish Sherry Cask and Double Charred Bourbon barrels.
TASTING NOTES
RECENT
NOTEWORTHY ACCOLADES
Black Barrel is the trade up whiskey, for elevated drinks moments… but ‘showing off’ or ‘being exclusive’ have never really been our style. The drinks and the setting may be super premium, but the moment is still about real authentic connections.
Black Barrel takes the occasion One Step Further… allowing you to trade up, without changing who you are. Super Premium, but still without the pretense.
And of course, there’s the Taste, we went One Step Further to create.
Another level of smoothness, delivered in every bottle, in every sip, and in every cocktail.
But don’t take our word for it.
Over the past year, Jameson Black Barrel has received almost 20 awards, some of which we’ve included below.