COMPETITION NOW OPEN
We know that true innovation comes from embracing the diversity of local flavours, methods, techniques and cultural traditions that make our world so vibrant and we’re excited to see how you can incorporate those elements into your drink to create an unforgettable cocktail experience with Jameson Black Barrel at it’s heart.
Showcase your love for your local community, while sparking creativity and skill within the global bar community.
WELCOME TO THE FAMILY!
We’re bringing 24 x ‘Regional Winners’ on a 3 day, all expenses paid trip to the world famous Midleton Distillery in Ireland, home of Jameson Black Barrel Irish Whiskey, along with 100+ global bar community to attend the ‘Jameson HOSTS Global Summit‘ in September 2025. Check out the 2024 wrap vid >
BUT THATS NOT ALL!!
Our top 3 x ‘Global Champions’ will each win an additional €5,000!!
AND MOST IMPORTANTLY
Access to our dedicated Mentorship Sessions hosted by industry heros to drive your growth in key areas such as:
- Designing cohesive brand identity – Remy Savage.
- Establishing your brand globally – Eleni Nikoloulia.
- Social media strategy & content creation – Danil Nevsky.
Got your attention? Great!
Come on in and we’ll fill you in on the details..
HOW TO ENTER
THE CHALLENGE
Design a cocktail inspired by your locality (a local ingredient, method, technique, craft, person, place or combination of the above) that accentuates the flavour profile of Jameson Black Barrel and tell us why it works so well as the base spirit for your cocktail?
Next, blend together your creativity, cocktail design and flavour analysis to create an engaging and impactful 30-60 second video that brings your personality to life, while inspiring your global bar community with your passion for your craft and your locality.
TO ENTER:
1. Film yourself presenting your cocktail in a 30 – 60 seconds (portrait) video and post it to your instagram account, using our competition hashtags: #JamesonBartenderSeries25 #Competition #Bartenders #JamesonBlackBarrel
2. Ensure your Instagram account is public so we can see your video until Monday March 10th 2025.
3. Upload your high quality video to a file sharing site (e.g. google drive) and share the link with us via the entry form below, viewable from January 13th to February 17th so that we can download and review your video.
4. Complete the entry form below, ensuring you include a link to your downloadable video and agree to the terms & conditions.
5. Follow @JamesonHOSTS (IG) for all competition updates.
JUDGING CRITERIA
NEWSLETTER
MILLIE TANG
Millie Tang is an Asian-Australian multi-award winning bartender, internationally recognised hospitality figure and freelance creative currently based in Paris, France.
After more than a decade in hospitality and success with various competitions and awards, she has managed to establish a global presence in the industry that has seen her a guest of bars and brands all around the world.
She is a 2x recipient of the ALIA Bartender of the Year award and is featured in Bar World’s 100 Most Influential list.
DANIL NEVSKY
Danil Nevsky (@cocktailman) is rated #2 most influential in the hospitality industry 2023 and recently won the award for Best Social Media Account at the Bartender’s Choice Awards 2023. Dan is also founder & CEO of Indie Bartender, a company solely committed to elevating the bar industry by supporting professionals, one at a time.
CLAUDIA CABRERA
Co-founder of Kaito Del Valle; bar director of CREY, bar manager of Los Danzantes and consultant at Corazón de Maguey, Danzantes and Gamal, Claudia Cabrera (@klawklaw) is a bartender and entrepreneur born in Mexico City, with over two decades of experience in the hospitality industry, and a strong advocate for gender equality. With a list of accolades and awards ranging from First place nationally at Beefeater MIXLDN 2016 to Industry Icon at 50 Best North America 2024 and Top 4 nominee Best International Brand Ambassador, Tales of the Cocktail 2024, Claudia is a well known and widely respected member of the global bar community.
IMPORTANT INFORMATION
1. This competition is open to all entrants globally where it is legally compliant, and subject to our Terms & Conditions. Known countries where it is not legally compliant include the USA & Russia. We apologise for any inconvenience this may cause to our international bar community!
2. You can review our full terms & conditions for your specific market on the ‘Entry form’ below by selecting your country from the drop down menu, then ‘Terms & conditions document’.
3. You must be a bar professional within the past 5 years or currently working professionally within the drinks industry to enter this competition.
4. If using other spirit based products, we encourage you to use any of the Pernod Ricard portfolio products, otherwise such products must be referred to generically (omitting brand names and any branded visual references) e.g. vodka, rum, stout etc in non-branded bottles.
5. All video submissions containing language must either be in the English language or contain English subtitles.
6. Unsuccessful entrants will not be notified directly. Please refer to @JamesonHOSTS (IG) for competition updates
7. This is a virtual competition in phase 1, so no taste testing will take place. Our judging panel will use their extensive knowledge of mixology to asses submissions from each entrant. However, in phase 3 our top 10 drinks will be taste tested by our judging and mentor panels. Both panels will score in isolation form each other, with the winners resulting from the combined scores of both groups.
Phase 1: 24 x ‘Regional Winners’ are announced based on each participants video submission.
Phase 2: Top 10 x ‘Global Finalists’ are announced based on each participants video submission (no additional video submission required).
Phase 3: Both our judging and mentor panels will taste test the ‘Top 10 Global Finalists’ cocktails and vote to determine our 3 ‘Global Champions’.
8. Our 24 x ‘Regional Winners’ will be selected according the following market breakdown:
Australia x 2 | Bulgaria x 2 | China x 1 | Cruise Ships x 2 | Estonia x 1 | Indonesia x 1 | Italy x 1 | Ireland x 1 | Kazakhstan x 1 | Malaysia x 1 | New Zealand x 1 | Nigeria x 1 | Norway x 2 | Spain x 2 | Turkey x 1 | UK x 1 | Rest of world x 3.
9. If local laws prohibit you from posting your entry on instagram, you do not have to complete this element of the entry process and can still enter as long as you are legally compliant with local laws.
ENTRY FORM
HOW TO PERFECT YOUR SHOOT
2024 GLOBAL CHAMPIONS
JAMESON BLACK BARREL
A dedication to the craft and passion of our makers at the Midleton Distillery, Jameson Black Barrel is created from carefully selected, distinct batches of triple distilled whiskeys that are matured in a combination of bourbon, sherry, double-charred and virgin oak barrels. This unique process enhances the flavours, bringing depth, sweetness, and complexity to every sip.
There has been distilling at Midleton for 200 years. Our expertise handed down through generations, creates an environment where our distillers are free to create truly unique batches of whiskeys. Hear from our Master Blender, David McCabe, why he loves this unique expression:
Matured in a combination of American oak, sherry casks and double charred bourbon barrels, Jameson Black Barrel is a blend of ‘small batch’ grain and traditional Irish Pot Still whiskeys.
Time spent maturing in these barrels lends this whiskey intensified notes of vanilla sweetness and caramel, alongside toasted wood, fruit, and warm spice.
The Whiskey
An exceptional blend, triple distilled with some noteworthy component parts:
– A combination of multiple, distinct batches (distillates, cask types, age) expertly blended to deliver a rich, smooth taste.
– Carefully watched over by our experts to deliver the optimum flavour profile & best tasting whiskey.
– An exceptional blend with more complex flavours and elevated taste of Vanialla, toasted oak, caramel & spice.
TASTING NOTES
NOTEWORTHY ACCOLADES
Black Barrel is the trade up whiskey, for elevated drinks moments… but ‘showing off’ or ‘being exclusive’ have never really been our style. The drinks and the setting may be super premium, but the moment is still about real authentic connections.
Black Barrel takes the occasion One Step Further… allowing you to trade up, without changing who you are. Super Premium, but still without the pretense.
And of course, there’s the Taste, we went One Step Further to create.
Another level of smoothness, delivered in every bottle, in every sip, and in every cocktail.
But don’t take our word for it, the below awards speak louder than words!
